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FCB and SAP launch premium partnership

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FCB and SAP launch premium partnership

Postby FCBayernNews » Tue Aug 19, 2014 5:30 pm

FC Bayern has a new platinum partner. At a press conference on Tuesday at the Allianz Arena in Munich, Germany’s biggest club announced a new agreement with SAP SE, Europe’s biggest software manufacturer by turnover. The cooperation between FCB and the Walldorf-based, DAX-listed corporation has been agreed for an initial three-year term.

“I would like to welcome SAP very warmly to FC Bayern and thank the company for its involvement and trust. We’re delighted with this important partnership,” commented Bayern chairman Karl-Heinz Rummenigge. FCB board director Andreas Jung also welcomed the new member of the FCB family: “FC Bayern and SAP are both successful, globally renowned brands, whose values and objectives fit well together. We can with justified confidence say it is the coming together of two champions.”

The partnership aims for sporting and commercial success through the use of innovative technologies, with the goal of simplifying and efficiently structuring  a host of business procedures at FC Bayern. “We’re convinced that SAP is the optimal partner and offers the optimal products for this,” Rummenigge said. The chairman specifically mentioned “the software landscape, particularly the Hybris product, a platform for a future-oriented CRM system”.

Furthermore SAP software will also be deployed in the sporting environment. The market leader will supply the nation’s biggest club with extensive data for performance diagnostics. Bayern coach Pep Guardiola will receive detailed information regarding his players’ current performance levels. “This provides modern analytical procedures to minimise the risk of injury,” Rummenigge explained. Monitoring specific movement patterns can allow early and preventative intervention in training.

SAP’s HANA product is also ideal for match analysis. “This is a new development in recent years allowing billions of data sets to be processed in seconds. It opens up entirely new opportunities that simply didn’t exist before,” explained SAP SE director Gerhard Oswald. “In the future we expect to be able to respond even better to the players’ individual strengths and weaknesses and raise overall performance,” Rummenigge added.

FC Bayern has had “two or three exceptionally successful seasons”, continued the chairman, “with exceptional commercial growth. Our goal is to secure a sustainable place among the international elite over the long term, both financially and in footballing terms. We therefore need state-of-the-art technology both on and off the pitch.”

It has become essential to recognise the demands and requirements of “the ever-growing digital world,” continued Rummenigge. The new partnership promises many benefits for the club’s fans. “We are always concerned to respond to our fans’ many requests and requirements in the best possible way. In the future we will certainly have the possibility to approach our supporters in an even more appropriate and goal-oriented way,” commented Jung. “SAP will help us in all these areas.”
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Re: FCB and SAP launch premium partnership

Postby MUTU » Tue Aug 19, 2014 5:32 pm

This is great because it should help Bayern from both a sporting and an administrative/financial aspect. But let's see how much players like that level of monitoring at what is fundamentally their work environment.
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Re: FCB and SAP launch premium partnership

Postby Kalev » Tue Aug 19, 2014 5:38 pm

A great video introduction

http://www.sap-tv.com/video/32713
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Re: FCB and SAP launch premium partnership

Postby MUTU » Tue Aug 19, 2014 5:55 pm

^ my dream job.
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Re: FCB and SAP launch premium partnership

Postby theundead » Tue Aug 19, 2014 6:07 pm

Now this is interesting.
SAP is a very renowned software maker as far as large businesses are concerned. Lets hope they can do something good for FCB as well.
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Re: FCB and SAP launch premium partnership

Postby runaway » Wed Aug 20, 2014 9:39 pm

:pep: will love to use that software.

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Re: FCB and SAP launch premium partnership

Postby endrity » Wed Aug 20, 2014 11:08 pm

Great news.

But I do hope that Bayern work hard to attract foreign firms as well, relying just on the powerful-but-still-local Germany economy is not the greatest way forward. What Man U have done commercially is really the model.
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Re: FCB and SAP launch premium partnership

Postby runaway » Wed Aug 20, 2014 11:19 pm

True. Dunno why they are so popular abroad. Maybe because of Beckham and the class of 92. Buying diverse kinds of players also helps. Kagawa is a bench warmer but the reason why they sell in Japan then there's former Korean Park Ji sung. Bayern won't reach that kind of popularity if they are not relatable to a wider support.
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Re: FCB and SAP launch premium partnership

Postby Bayernbazi » Thu Aug 21, 2014 10:00 am

I wonder if this has anything to do with the departure of Lars Kornetka the Video analyst to Leverkusen.

https://twitter.com/FCBayernEN/status/498946597993328641
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Re: FCB and SAP launch premium partnership

Postby FCBayernMunchen » Thu Aug 21, 2014 11:32 am

runaway wrote:True. Dunno why they are so popular abroad. Maybe because of Beckham and the class of 92. Buying diverse kinds of players also helps. Kagawa is a bench warmer but the reason why they sell in Japan then there's former Korean Park Ji sung. Bayern won't reach that kind of popularity if they are not relatable to a wider support.

EPL is much better marketed than BL.
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Re: FCB and SAP launch premium partnership

Postby Tedesco » Thu Aug 21, 2014 11:46 am

And one more reason being that they speak English.
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