The fact that they dont spend more than they earn!
The conservative traditional and family values!
Values that also include helping out fellow clubs in need and a strong and proud regional identity!
The fact that the club is owned by the fans and not some oil sheik, oligarch, or some rich guy who use it as a toy.
The fact that they buy/get players who fit into the team and not because they are flashy(as Firefox1234 mentioned)
The fact that its just so well run!
The fact that they use a lot of homegrown players! And that they are their stars!
(Maybe also the fact that its not a PL club)
Oh, and the fact that it's ex-players who run the club!
