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Viewing FC Bayern (TV/Internet)

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Re: Viewing FC Bayern (TV/Internet)

Postby munchen99 » Wed Oct 02, 2019 1:51 am

DRvad14 wrote:LOL THERE aint goint be many Bundesliga gams on espn 1 or 2 .READ WHAT U HAD POSTED. BUNDESLIGA IS GOING TO BE ON ESPN + . ESPN PLUS HAD SERIE A WITH ROLANDO AND DIDNT DO Muc TO PROMOTE BTW .

SINCE WE'RE ALL TYPING IN CAPS I WANT TO SAY I HOPE ESPN+ IS CHEAPER THAN THE FOX SOCCER PASS I'M PAYING FOR RIGHT NOW!!!!
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Re: Viewing FC Bayern (TV/Internet)

Postby Jorge » Wed Oct 02, 2019 2:12 am

DRvad14 wrote:
LOL THERE aint goint be many Bundesliga gams on espn 1 or 2 .READ WHAT U HAD POSTED. BUNDESLIGA IS GOING TO BE ON ESPN + . ESPN PLUS HAD SERIE A WITH ROLANDO AND DIDNT DO Muc TO PROMOTE BTW .

The problem is that besides Ronaldo there isn't much connecting Serie A to the US market, even when Pulisic moved out of Germany there is a handful of American players in the BL. ESPN was showing about 1 game per week plus another on ESPND, I certainly expect more with the BL. Regardless, ESPN plus is only $5.99 per month and can be streamed to the TV from almost any device, Roku, Fire, Apple...also it is bundled with Hulu and Disney now and the combined package is around $12 per month. I still believe that FS1 and FS2 are not mainstream channels that most people get. Just look at what most hotel rooms offer, there are always several ESPN's, you seldom see the FS channels
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Re: Viewing FC Bayern (TV/Internet)

Postby DRvad14 » Wed Oct 02, 2019 2:18 am

Jorge wrote:
DRvad14 wrote:
LOL THERE aint goint be many Bundesliga gams on espn 1 or 2 .READ WHAT U HAD POSTED. BUNDESLIGA IS GOING TO BE ON ESPN + . ESPN PLUS HAD SERIE A WITH ROLANDO AND DIDNT DO Muc TO PROMOTE BTW .

The problem is that besides Ronaldo there isn't much connecting Serie A to the US market, even when Pulisic moved out of Germany there is a handful of American players in the BL. ESPN was showing about 1 game per week plus another on ESPND, I certainly expect more with the BL. Regardless, ESPN plus is only $5.99 per month and can be streamed to the TV from almost any device, Roku, Fire, Apple...also it is bundled with Hulu and Disney now and the combined package is around $12 per month. I still believe that FS1 and FS2 are not mainstream channels that most people get. Just look at what most hotel rooms offer, there are always several ESPN's, you seldom see the FS channels

yeah true but we will pay to watch bundesliga though not much atall not like u projected .
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Re: Viewing FC Bayern (TV/Internet)

Postby IsiahRashad » Wed Oct 02, 2019 10:53 am

I can now watch the Bayern games in 3 channels at the same time - Eurosport 2, Beinsports and the Max Sport package offered by my provider. 4 channels in which you can watch the Bundesliga (they are also showing the replays of Bayern on Bayern TV), Serie A, La Liga, all Champions League games, Eredivisie, Copa Libertadores and the Brazilian Serie A. And that's only with the football... All that for.. 3 euro. My other package is worth 4 euros for other 3 channels and I'm watching the Premier League, Bulgarian league, Ligue 1, the Turkish Super Lig and the Russian Premier Liga on them.
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Re: Viewing FC Bayern (TV/Internet)

Postby DRvad14 » Thu Oct 24, 2019 12:22 pm

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Bundesliga’s OTT service to be ‘complementary’ during forthcoming rights cycle
Bundesliga Pass, the over-the-top subscription service that has been developed by Germany’s Bundesliga, will primarily be used as a “complementary” service, with the lion’s share of coverage worldwide set to remain with broadcasters in each territory.

The German Football League (DFL) revealed in August that it had been working on its own direct-to-consumer offering to showcase live games from the top-tier Bundesliga from the 2020-21 season onwards.

The move was viewed as a self-defence mechanism by the league to arm itself with more leverage in rights negotiations, in addition to developing the property in some markets, but raised the question as to how many markets the league would, in reality, retain the rights to showcase itself.

Speaking to SportBusiness here at Sportel Monaco, Robert Klein, chief executive of Bundesliga International, the league’s worldwide rights sales arm, said: “We’ve got great partners in 211 markets. Therefore I anticipate that we’re going to continue deals with these partners or similar players.

“The Bundesliga Pass is in an initial sense more a complementary offering and what lies on there is a very good question. You need compelling content to make sure that people are going to be coming back.”

A provisional price point of $7.99 per month has been set for the direct-to-consumer service, but the exact pricing would be dependent on the market in question. Free (non-live) content could also be offered and with Klein and his team encouraged by research backing up the appetite among a young demographic for lifestyle stories on players and clubs, along with a range of data.

Expanding on the OTT offering, he stated: “Any professional league now has to have the possibility to offer their own direct-to-consumer [platform] for a number of reasons.

“It can be to go into a territory where you believe the product can actually stand on its own two feet. It could be to have a supporting offering alongside a traditional partner there because there is so much content that we produce and fans that ask for it as an alternative. And also as a defensive mechanism.”

“Therefore the Bundesliga Pass is ready to go at the right time if and when we need it in a number of territories.”

undesliga Pass has been devised with the intention to stream all Bundesliga games, plus live games from the second-tier 2. Bundesliga, and also showcase around 8,000 hours of archive content.

Bundesliga International is now actively going to market (or will soon do so) with its rights outside of Europe, China and USA (where a six-year deal was recently struck with ESPN) given the existing agreements expire at the end of this season. The rights sales processes are now particularly “live” in Asia, Latin America, sub-Saharan Africa and the Middle East and North Africa.The rights sales vary in nature between invitations to tender that are issued and direct conversations with broadcasters.

The recent ESPN+ agreement was evidence of Bundesliga International’s willingness to embrace a rights deal that priorities content distribution via OTT. Just four games per season are expected to be shown by ESPN’s linear channels.

Klein said that Bundesliga International would look to agree similar digitally-focused deals elsewhere subject to the “partner, the territory and what is on offer”.

He added: “With the ESPN deal the home of Bundesliga will be on a digital platform (ESPN+) but it’s part of a much bigger ecosystem. They have 93 million unique users on a monthly basis on their digital platforms.”

A broadcaster’s “storytelling” role has become a key component alongside the delivery of the live content, he added.

Asked about the league’s appetite to sell rights on to agencies, Klein pointed to the increased sales capacity at Bundesliga International and the desire to have a direct relationship with a broadcaster, but did not rule out awarding rights to agencies for the forthcoming cycle.

He said that agencies would still have a role to play “in the right circumstances” and if they can “deliver a better result and better relationship”, but that they would need to work alongside the league’s in-house arm in selling the rights.

In 2018, Bundesliga International terminated its agreement with the MP & Silva agency to sell the broadcast rights in 34 European countries until the end of the 2020-21 season.

On that note, he underlined: “We will also be very careful to make sure of course that they can provide the financial securities that we need.”
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Re: Viewing FC Bayern (TV/Internet)

Postby DRvad14 » Fri Dec 06, 2019 10:09 am

CBS Confirms It Snagged Champions League Soccer Rights Starting In 2021
While CBS posted mixed third-quarter results Tuesday, the company’s acting CEO, Joe Ianniello, delivered a sports surprise during a conference call with Wall Street analysts.

CBS has won the rights to air UEFA Champions League soccer beginning in 2021, beating out several other suitors, Ianniello said. The package includes more than 400 matches a year, spanning nine months out of the year. All matches will stream live on CBS All Access, with select matches airing on the CBS broadcast network.The deal brings “exclusive, live, marquee sports” to All Access for the first time, Ianniello noted. The service currently streams NFL games, but CBS shares football streaming rights with several other players.“Soccer fans know these rights represent some of the most prestigious and popular soccer tournaments in the world, so we couldn’t be more pleased that we’ve won this hotly contested process,” Iannniello said. ESPN, NBCUniversal and Fox were all reportedly part of the bidding. Turner and Univision previously shared rights, and Univision has reportedly renewed the Spanish-language rights.

CBS is “finalizing contracts” and plans to release more information in the coming weeks, Ianniello said. While the acquisition startled many sports-rights watchers, its timing on the eve of the CBS-Viacom merger closing delivers a message to the market that CBS is serious about maintaining its sports leverage.

The Champions League is Europe’s top cup competition, fought between the winners of each of the domestic leagues including the English Premier League and Spain’s La Liga. Liverpool holds the current Champions League title, having beaten Tottenham Hotspur in an all-English final last summer.While Ianniello did not address the value of the deal, Sports Business Daily recently reported CBS and Univision were paying a combined $150 million a year. CBS Sports declined to offer additional details beyond Ianniello’s comments.

Ianniello said the ability of CBS to both broadcast and stream matches, across a leading linear network and a growing streaming platform, helped carry the day with the Champions League. And for CBS, “it’s going to reduce churn. We think it drives subscribers, there are loyal fans. It is obviously the most popular sport in the world.”

The soccer win anchored Ianniello’s broader comments on the earnings call detailing expanding investment by CBS in streaming and programming in general. The spending has gradually ramped up and correlates with returns, he said. CBS did not provide an update on streaming subscribers during the call but has projected it will reach 25 million subscribers for both All Access and Showtime by 2022.

“As consumers shift from traditional bundles to skinnier bundles and to CBS All Access and Showtime OTT, we are getting paid higher rates per subscriber,” he said. Across traditional distributors, virtual MVPDs and the company’s own direct-to-consumer platforms, total subscriber levels increased 4% in the quarter.The CBS broadcast network is off to “another great start,” airing five of television’s eight top-rated new series. “We will benefit from all five series into the future,” Ianniello said, and CBS owns four of the five.

While primetime viewership continues to decline for CBS and broadcast overall, NFL ratings have been strong through the first nine weeks of the season, rising 6%. Out-of-home viewing would boost that by another 11%, Ianniello said, and starting in September 2020, CBS will report all Nielsen numbers with the out-of-home portion included.

As the CBS-Viacom merger approaches its expected close in early December, one cross-company move flagged by Ianniello was an expected announcement Wednesday of new CBS channels being added to PlutoTV. The free, ad-supported streaming service, acquired by Viacom in January, has launched several Viacom channels in recent months. CBS, meanwhile, has gotten traction with several of its own AVOD networks including CBSN and CBS Sports HQ.
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Re: Viewing FC Bayern (TV/Internet)

Postby DRvad14 » Fri Dec 13, 2019 7:07 pm

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Amazon and DAZN secure UEFA TV rights - but is it cheaper to just go to the game?
Streaming services DAZN and Amazon have edged out Sky in the battle for Champions League broadcasting rights in Germany. What does it mean for fans in the stadium and at home - and is German broadband even fast enough?German football supporters have long been vocal critics of the influence of television broadcasters in the game, protesting against Monday night fixtures and the ever-growing number of kick-off times for the benefit of TV viewers.

Following the latest allocation of Champions League broadcasting rights in Germany though, those fans watching at home are also going to have to adjust as football consumption habits continue to evolve.

As of the 2021/22 season, Europe's premier club competition will only be available via DAZN and Amazon. The online streaming services outbid Sky, which has failed to secure any UEFA broadcasting rights in Germany for the first time in almost 20 years.

London-based DAZN is already an established player, having first acquired German broadcasting rights for the English Premier League in 2016. It has also been showing Champions League and Europa League football since 2018.

This season, it has begun broadcasting live Bundesliga matches for the first time, showing the 30 Friday night games throughout the season as well as the five Sunday lunchtime kick-offs.

Under the new Champions League deal, DAZN will show the majority of games in Germany, although the biggest game of the week, likely with German involvement, will be on Amazon's video service (Amazon Prime).Prime Time

The retail giant is making its first foray into football broadcasting this season after acquiring the rights to two English Premier League matchdays, including the traditional Boxing Day fixtures on December 26.

Its acquisition of German Champions League rights represents another step in the evolution of televised football - and it isn't cheap.

Television fans in Germany will now need three separate subscriptions if they want to have access to every Bundesliga and Champions League fixture between 2021 and 2024.

Sky's Bundesliga package currently costs €24.99 ($27.80) per month for the first 12 months for new customers (€49.99 per month thereafter), while DAZN costs either €11.99 per month (including one month free and monthly cancellation) or €119.99 for a year's subscription. Add Amazon Prime for another €7.99 (including 30 free days) and fans could be looking at a total of nearly €70 a month. Extrapolated over a nine-month football season from September to May, that's €630 – more expensive than the cheapest seated season tickets at any Bundesliga club, and three times more than most standing season tickets.

Of course, for those supporters whose clubs compete internationally, Champions League games aren't included in the price of a season ticket, nor are domestic cup games. But even a Borussia Dortmund supporter who watches every home game in all competitions from the Yellow Wall in the first half of this season – a total of 12 games – will only have spent €177.Is Germany ready?

Cost won't be the only problem for Germany. Streaming live football requires a fast internet connection, which, incredibly, isn't always a given in Germany.

According to a recent study by Germany's Federal Network Agency (BNetzA), almost 30 percent of Germans have to make do with speeds less than half of that which companies promised in their contracts as the government has consistently failed to meet its own targets. Indeed, according to the German government's own data, less than half of households in some rural areas have access to 50 megabit broadband.

But with DAZN and Amazon carving up rights at the expense of Sky and the traditional public and terrestrial broadcasters, the prevalence of online streaming services is only set to increase.

Ironically though, given the cost and the lack of infrastructure, it may be easier and cheaper to just go to the game.
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Re: Viewing FC Bayern (TV/Internet)

Postby DRvad14 » Tue May 19, 2020 5:06 pm

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Re: Viewing FC Bayern (TV/Internet)

Postby DRvad14 » Thu Jun 25, 2020 10:21 pm

SBJ Media: Turner Ends Champions League Deal Early
TURNER OPTING OUT OF REMAINDER OF UEFA DEAL

Turner Sports told UEFA that it has opted out of its Champions League contract -- a move that probably means that Turner will not carry any more matches, according to multiple sources. SBJ’s Mark J. Burns and I have been pursuing this story for the past couple of days and learned that Turner execs called UEFA last week to say that it will exercise a clause in its contract to get out of carrying league games when it starts up again this summer and for all of next season. Univision still holds Spanish-language rights to the UCL through 2024.

UEFA will look to re-sell English-language rights for the next two seasons over the next several weeks. Sources said that UEFA has not held any discussions with potential U.S. media companies for the rights this year and next. CBS is the most logical partner, given that last November the network agreed to buy the rights to the event from the fall of 2021 to the spring of 2024. ESPN, NBC, Fox, Amazon and DAZN also should expect calls. A possibility still exists that UEFA will ask Turner to carry the games this August, completing the season that Turner already started until play was suspended in March.

The big question will come down to price, particularly this year. In August, the UCL will be staged as a single-elimination tournament in Portugal. UCL play was suspended in mid-March due to COVID-19. CBS and Univision will pay a combined $150 million per year; Turner and Univision’s current deal is valued at close to $100 million per year, with Turner paying more than $60 million per year. It is not known how much CBS committed to pay as part of the new deal.

Turner shocked the business in 2017 when it grabbed the UCL rights, partially as a way to build a subscriber base for its streaming service B/R Live. During its only full season with tournament, Turner carried marquee games on TNT and streamed the rest of the event. The decision to opt out makes business sense for Turner, given that it already knows that it’s losing rights to CBS in 2021 -- combined with the prolonged stoppage of play this season due to COVID-19. BUNDESLIGA RIGHTS FEE DECREASE LIKELY AN ABERRATION

Even in the midst of a pandemic, MLB is scheduled to see a healthy increase in its media rights fees. So, too, is the NHL. All sources predict that the NFL will break the bank. What, then, should we make of the Bundesliga, which signed a new deal with Sky and DAZN for 2021-25 at a slight decrease? Overall, sources tell me these rights fee decreases are an aberration, not a trend. Still, my sources point to two takeaways that shouldn’t be overlooked.

First, Amazon didn’t show up. It was poised to make a splash in Germany. The platform secured a small package of UEFA Champions League rights in the country and picked up a Bundesliga package for the current season. Early indications were that the company had its eye on future rights, but Amazon was not active, even in a down market. Amazon wants to be in the sports business. But this is another example where the company has shied away from a major package. Look for Amazon to continue to be surgical with live sports rights -- grabbing small-but-important packages like English Premier League games in the U.K. on Boxing Day. But don’t look for the company to treat sports with the same importance as traditional media companies -- at least not yet.

Second, don’t write off DAZN. Virtually every week during the pandemic, somebody has told me to write the story that DAZN is running out of money. This deal shows me that DAZN will stick around for the time being. This deal is a good one for the streamer, which went from sub-licensing one, non-exclusive game per week to directly licensing three exclusive games per week -- one on Friday nights and two on Sunday afternoons. It’s believed to be the largest package of domestic soccer rights in Europe sold to a streaming service.

Combined with DAZN’s Champions League deal, which also starts in 2021, this deal gives the streaming service a toe-hold in the German market. The U.S. market is much more mature when it comes to sports rights and will be harder for the service to get an exclusive package that matters. But the Bundesliga deal suggests that DAZN will be at the table -- checkbook in hand -- as U.S. media rights come up, particularly with the NFL Sunday Ticket package.
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Re: Viewing FC Bayern (TV/Internet)

Postby DRvad14 » Thu Jul 09, 2020 3:48 pm

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CBS acquires Champions League rights to broadcast 2019/20 and 2020/21 seasons
CBS Sports are scheduled to announce on Thursday morning that the broadcaster has acquired the English-language rights to the culmination of the 2019/20 seasons of the UEFA Champions League and Europa League. Plus, World Soccer Talk has learned that the U.S.-based broadcaster will broadcast the 2020/21 season of the UEFA club competitions one year earlier than expected due to Turner Sports giving the rights back to UEFA.

According to a World Soccer Talk source, CBS Sports will broadcast the UEFA Champions League and Europa League draw this Friday on CBS All Access and CBS Sports HQ via a stream live from Nyon in Switzerland. Coverage of the draw for the latter rounds of this season’s UEFA Champions League and Europa League will begin Friday at 5:45AM ET with a preview of the draw, followed by the UEFA Champions League draw that will begin at 6AM ET. The draw for the UEFA Europa League will then begin at 7AM ET.

CBS Sports had already acquired the rights to the UEFA Champions League, Europa League and Conference League for seasons 2021/22 through 2023/24, but with Turner Sports bailing on their rights, it has given CBS Sports the unique opportunity to have the rights for more than four full seasons.

All of the games are expected to stream live on CBS All Access, the subscription-only streaming service from CBS. As of press time, no final decision had been made whether the 2020 UEFA Champions League would air on the over-the-air CBS channel or CBS All Access. CBS Sports reserves the right to elevate some key games to their over-the-channel.

For the 2019/20 seasons of the UEFA club competitions, matches will begin on Wednesday, August 5 through Thursday, August 6 with the return of the Europa League Round of 16 games that feature crucial games for Manchester United, Inter Milan, AS Roma, Rangers, Wolves and several other high-profile clubs. The UEFA Champions League will then return beginning on Friday, August 7 through that weekend with Round of 16 second leg games featuring Juventus-Lyon, Manchester City-Real Madrid, Barcelona-Napoli and Bayern Munich-Chelsea. Then during the following week, the quarterfinals for both the UEFA Champions League and Europa League will air.

CBS’s coverage of the Champions League and Europa League this season will culminate with the Europa League final on August 21 and then the UEFA Champions League final on August 23.

The 2020/21 seasons of the Champions League and Europa League are expected to begin during the fall of 2020.

CBS Sports are expected to reveal more details of its coverage plans on Thursday. A source to World Soccer Talk revealed it’s their understanding that the production of the shoulder programming around the games themselves will come out of the CBS Sports Network studios located in New York City.

A CBS Sports spokesperson could not be reached for comment.

With the recent acquisition of NWSL rights by CBS All Access, the paid-subscription service will be boosted by the addition of the UEFA Champions League. At $6 per month, CBS All Access is continuing to add more sports rights in addition to live and on-demand programming.

Univision and TUDN have the Spanish-language rights to the UEFA club competitions through the end of the 2023/24 seasons.

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Re: Viewing FC Bayern (TV/Internet)

Postby DRvad14 » Thu Jul 30, 2020 8:45 am

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Re: Viewing FC Bayern (TV/Internet)

Postby DRvad14 » Fri Aug 21, 2020 8:10 am

ESPN+ to kick off live coverage of 300 Bundesliga matches next month as US’s largest soccer broadcaster
Disney-owned ESPN has confirmed that its streaming service ESPN+ will broadcast more than 300 matches from the upcoming Bundesliga season when it kicks off next month.

ESPN initially signed a deal with the German football league last year, and has just announced additional details of its coverage across its streamer and linear channels.

The US$5.99 per month ESPN+ will be the primary home of the league, with over 300 live matches, while the company’s linear television platforms – ESPN, ESPN Deportes and ESPN2 – will also feature select matches during the season.

In addition, ESPN has said that it will look to raise the profile of the competition with the production of magazine programming, additional interviews and behind the scenes footage, and an archive of 50 classic matches to watch on demand via the streamer.The company claimed that the addition of the Bundesliga will make ESPN+ “home to the most comprehensive collection of live soccer available on one platform in the United States”. Its portfolio also includes Serie A, the Eredivisie, the English FA Cup and Spain’s Copa Del Rey in addition to others.

Since launching in 2018, ESPN+ has reached 8.5 million subscribers. This figure has been buoyed by the launch of Disney’s US$12.99 streaming bundle which also includes Disney+ and Hulu.

The service will also see a new flock of users thanks to a renewed distribution deal with Verizon that will give Play More Unlimited and Get More Unlimited customers (US$45 and US$55 per month respectively) access to the triumvirate of SVODs for the duration of their contracts.
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Re: Viewing FC Bayern (TV/Internet)

Postby sherpthederp » Fri Aug 21, 2020 9:37 am

DRvad14 wrote:ESPN+ to kick off live coverage of 300 Bundesliga matches next month as US’s largest soccer broadcaster
Disney-owned ESPN has confirmed that its streaming service ESPN+ will broadcast more than 300 matches from the upcoming Bundesliga season when it kicks off next month.

ESPN initially signed a deal with the German football league last year, and has just announced additional details of its coverage across its streamer and linear channels.

The US$5.99 per month ESPN+ will be the primary home of the league, with over 300 live matches, while the company’s linear television platforms – ESPN, ESPN Deportes and ESPN2 – will also feature select matches during the season.

In addition, ESPN has said that it will look to raise the profile of the competition with the production of magazine programming, additional interviews and behind the scenes footage, and an archive of 50 classic matches to watch on demand via the streamer.The company claimed that the addition of the Bundesliga will make ESPN+ “home to the most comprehensive collection of live soccer available on one platform in the United States”. Its portfolio also includes Serie A, the Eredivisie, the English FA Cup and Spain’s Copa Del Rey in addition to others.

Since launching in 2018, ESPN+ has reached 8.5 million subscribers. This figure has been buoyed by the launch of Disney’s US$12.99 streaming bundle which also includes Disney+ and Hulu.

The service will also see a new flock of users thanks to a renewed distribution deal with Verizon that will give Play More Unlimited and Get More Unlimited customers (US$45 and US$55 per month respectively) access to the triumvirate of SVODs for the duration of their contracts.


Anyone know if they plan on providing on demand access for Buli matches as well? That was a huge plus with Foxsoccermatchpass. If you missed a game you could easily go back and rewatch.
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Re: Viewing FC Bayern (TV/Internet)

Postby DRvad14 » Fri Aug 21, 2020 2:35 pm

^ yes you can
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Re: Viewing FC Bayern (TV/Internet)

Postby DRvad14 » Fri Aug 28, 2020 11:52 am

Univision Celebrates Historic Champions League Ratings; CBS Gets A Participation Ribbon
Univision is celebrating a wildly successful month of Champions League broadcasts. The Spanish-language broadcaster set four U.S. television records in August, capped by record-breaking Champions League final TV ratings from Bayern Munich’s thrilling 1-0 win over PSG on Sunday.

CBS, meanwhile, is being given The18’s coveted participation ribbon, seeing as it has yet to release any sort of data on its Champions League final TV ratings. The past month has been a whirlwind of Champions League soccer, with a World Cup-style knockout tournament featuring single-elimination matches instead of the traditional two-legged affairs. The result has been some of the most thrilling UCL action we’ve seen in years, from PSG’s late comeback against Atalanta to Bayern Munich’s unrelenting decimation of Barcelona.

Stateside, this has meant big viewership numbers, at least for one half of the broadcasts.

CBS took over from Turner Sports as the English-language broadcaster during the pandemic-enforced hiatus. Despite the short turnaround to get the productions in order, CBS put together a stellar team and produced great broadcasts throughout the remainder of the tournament.

The only problem was: Hardly anyone could find the matches to watch. CBS put almost all of the matches behind a pay wall on CBS All Access, with only a couple games on actual cable TV. Even the final, the biggest soccer match of the year, was put on CBS Sports Network, an obscure cable network without large distribution.

The predictable result was Univision raking in huge, record ratings.As the only over-the-air broadcaster of the Champions League in the U.S. this year, Univision racked up the following records in the U.S. for any language:

Largest audience for Champions League Round of 16 match (Barcelona vs. Napoli): 967,000
Largest audience for Champions League Quarterfinal (Barcelona vs. Bayern Munich): 1.36 million
Largest audience for Champions League Semifinal (Lyon vs. Bayern Munich): 963,000
And to top it all off, Univision recorded the largest Spanish-language Champions League final TV ratings of all time, averaging 2.05 million viewers on Sunday. It was the fourth-most watched all time in the U.S. regardless of language. The match peaked at 2.63 million viewers and, vitally, brought in 1.13 million adults aged 18-49, a coveted demographic among advertisers.

Champions League Final TV Ratings 2016-2020
2016: Real Madrid vs. Atlético Madrid: 1.68 million on FOX
2017: Real Madrid vs. Juventus: 1.7 million on FOX
2018: Real Madrid vs. Liverpool: 2.004 million on FOX
2019: Liverpool vs. Spurs: 1.508 million on TNT, 1.4 million on Univision
2020: Bayern vs. PSG: 2.05 million on Univision*
* — data not yet available from CBS Sports Network
The 2.05 million viewers were a 41-percent increase from 2019 for Univision, when 1.5 million also watched on TNT.

And CBS? Well, we’re still waiting for any sort of ratings from them for any of the Champions League. Traditional sports TV ratings trackers haven’t shown any data for Champions League coverage (English or Spanish) and the network hasn’t made any announcements of its own, which is telling in its own right.

This is a shame because the quality of the broadcasts was some of the best we’ve seen in the U.S. in years in English, a far cry from the Americanization of the event attempted by FOX and the dumbing down of TNT. CBS brought in great analysts and hosts and those who could afford CBS All Access were provided with coverage on par with what we see from the Premier League on NBC.

Though we have no ratings from CBS thus far, we can determine whether CBS made the right move to hide the Champions League on its Sports Network and All Access.

Instead of showing the Champions League final on CBS, the network broadcast the Northern Trust golf tournament. The PGA event drew 2.28 million viewers on Sunday. This was below average for CBS golf broadcasts in 2020 (2.495 million), which were up 17 percent from 2019 (Sunday’s event was won by 11 strokes, yawn). While this number was indeed strong, it drew 304,000 (a mere 13 percent) in the 18-49 demo we talked about before, about a quarter of what Univision drew. (The LAFC-LA Galaxy match on Saturday, which drew 376,000 viewers, included 35 percent from ages 18-49, showing the significant reach of soccer in that demographic regardless of event.)So while the 2.28 million viewers is higher than what Univision pulled in, it was far less successful in the most important demographic to advertisers. And we’re confident when we add the unreleased CBS Sports Network and CBS All Access data, the Champions League final TV ratings will far surpass the PGA ratings. You can’t say CBS made the wrong decision to show golf given the total ratings and short turnaround to obtain advertisers, but you can definitely see the upside, one you hope CBS will recognize when it broadcasts the 2020-21 Champions League.

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