How much shirt sales rwally worth?
Machiavellico wrote:Anyone knows a good article on football clubs finances? I mean revenues from jerseys and stuff like that.
The blog Swiss ramble
is the best place to read about financial analysis of different clubs though may require at least an understanding of basic accounting and it's not updated anymore.
There 3 major sources for revenue for football clubs are Match day, Broadcasting, and Commercial. A big signing like James Rodriguez to RM will only have marginal impact on a club that already packs a stadium. And while there have been cases where a big signing did affect ticket sales (Milan sold 7000 more season tickets the year they signed Ronaldinho) the impact of one particular signing can't really be quantified.
Commercial is where a big signing will bring the most money. The two major sources of commercial revenues are shirt sales and sponsors. A big name signing will attract more sponsors and command higher fees, while, theoretically speaking, the player helping the team win trophies will bring more sponsor money.
Personal endorsemanet of players are not guaranteed income for a club though because image rights can be sold. As the case of Neymar who has 12 image rights owners. Clubs have a part of it but they most likely share the pie.
"But Rodriguez will sell shirts, lots of them, he already sold 350K in 48 hours" Some fan will say, but its naive to assume that all the revenues will go to RM. It's hard to find accurate figures on the cut teams get from shirt sales, but if Swiss Ramble is to be trusted, the average a club makes from 1 shirt is 12 euros. If we use the 12 euros, Rodriguez' shirt sales gave RM, €4.2M.
We also have to remember that the shirt sponsors, who benefits the most on shirt sales do give huge money to clubs to earn sponsorship.
However, like the article I linked first concludes, players can't pay for his own transfer fee and it's naive to use that as a factor for any big-time spending. Why? Add the transfer fee plus the wages, and that's a steep amount for a single player's brand value to cover. The club's brand and continous sporting success are still the main drivers for clubs' revenue. Unless you're a plaything of a rich mofo, then who cares about finances.